Case Studies - Section B

- No less than 2 years old 
- Chose 1 large, 1 small 
- Good Casts, New technology
- Not as successful 

Production:
-invest money on idea

Distribution - The role of the distributor: 
- Brings movies into market
- Warner bros, Disney, Sony
- Find USP of a firm 
- Finds a line to explain the whole movie
- Target audience - 15 - 24 years
                      - teens
                               - students 
                               - family groups
- When to release the firm (kids movies - during holidays - big audiences) 
- Christmas blockbusters
- Competition on when movies are released on the same day 

Reseach:
- Show the movies to particular groups
- In advance for posters etc and to spot mistakes
- Is it meeting the peoples expectations 
- Listen to the comments
- Questionnaires 

Budget: 
- Make a high but suitable budget 

Advertising: 
- Advertising - TV, media, billboards, buses etc
- Promotions - Radios, award shows etc 

Distribution - The campaign: 
- Create a marketing campaign to make their movie stand out
- Trailer: Most important
               Graphics/sound revealed to the audience
               Teaser trailer - before production
               Short trailer - in cinema watching another movie
               Main trailer - on TV - Cast - Release Date
               Thriller - Caption
               Comedy - Sound 
- Posters
- Magazines
- Bus shelters 

Tracking film
Word of mouth - I.e. not having a good time watching the film - the word is out and business has                      
                   bad reviews

Opening weekend - more money so it's successful 

Exhibition:
- Multiplex cinema 
- Cinema Location: If people like movies they don't mind travelling to them 
- 3D Digital Cinema 

Out of home entertainment experience  

Exam Notes

Formal Paper
Don't use first person until last paragraph 
Write in the third person – ‘the audience’ not ‘we’ or ‘you’
Don't use contractions - Brackets
Don't use abbreviations
Don't use sub headings
Use media language - Binary oppositions - Good vs. Evil
Connotations & Denotations 
Use wardrobe, props etc
Don't say 'the camera is doing' say 'the next shot' or 'the director set up' 
Mention 'For instant' or 'For example' 

Layout
First paragraph: introduction – representational issue and the clip 
Second paragraph: camera
Third paragraph: sound
Forth paragraph: mise-en-scene
Fifth paragraph: editing
Sixth paragraph: conclusion

Hotel B Analysing Notes

Camera:

- Camera looks through the cage barriers. The immigrants are caged in and treated like animals  Creates suspense. 

- Room of lockers and key - emphasises the immigrants being locked up. Locking the lockers highlights the end of Abraham's life. Images on the lockers highlights his past. 

- Pan across different races in canteen - illustrates separation between races even through they are all outcasts.

Sound:

- Digetic: Jackie warns the immigrants - she is the leader - higher authority

- Non digetic: music foreshadows that something bad is about to happen and it builds tension 

Mise-en-scene

- Receptionist - angelic connotations of her white clothes. She warns the immigrants to hide - saves them. She is also 'pure' as she is not an immigrant. 

- Confined room - they are trapped and isolated.

Editing:

- Cuts between shots. - Fast pace of clip highlights tension.

- Zoom into cleaners face - the inspectors close in on him, this highlights his emotions

Class/race:

- When the cleaner faints, Jackie kneels down so that they are on the same level

- Uniforms represent jobs: Receptionists white uniform, angelic/heavens - higher authority. 

Stereotypes

- Stereotypes are characters in a media text who are "types rather than complex people. 

- Stereotypes are often defined by their role such as "bad cop" or "nice old lady". 

- Children's media texts often uses stereotypes so a young audience can identify quickly

with the characters. 

- Stereotypes are usually negative representations, considered to be too reductive. Many

are considered offensive, such as a "drunken Irisman" or a "fanatical Muslim" or an "over

emotional woman".

Hegemony

Hegemony

- Hegemony is the way in which those in power maintain their control. 

- Dominant ideologies are considered hegemonic; power is society is maintained by

constructing ideologies which are usually promoted by the mass media. 

Examples of hegemonic values

- The police are always right 

- It is important to be slim 

- A money is a desirable status symbol 

- Mass immigration is undesirable 

- The poor are lazy and deserve their hardship 

- Men are better drivers than women 

- It is important to wear fashionable clothes 

Dominant Ideologies

Some Dominant Ideologies

•Capitalism. The production of capital and consumption of surplus value as a life goal.

•Patriotism. To love, support and protect one’s country and its people.

•Marriage and family. The “right way” to live is to marry an opposite-sex partner and have

children.

•Male superiority. Men are more suited to positions of power, and more suited to decision

making at work and at home.

Dominant Ideologies around the world

Many dominant ideologies are extremely culture-specific. For example:

- Christian fundamentalism as a political force in the USA 

- Religious law in some Muslim countries 

- The principle of individual freedom in Western nations 

Dominant ideologies are central to people's belief systems. It is often difficult or

impossible to challenge them effectively

Types of Representations

• Age 
• Disability 
• Gender 
• Socio-economic grouping 
• Race 
• Nationality 
• Sexuality