- No less than 2 years old
- Chose 1 large, 1 small
- Good Casts, New technology
- Not as successful
Production:
-invest money on idea
Distribution - The role of the distributor:
- Brings movies into market
- Warner bros, Disney, Sony
- Find USP of a firm
- Finds a line to explain the whole movie
- Target audience - 15 - 24 years
- teens
- students
- family groups
- When to release the firm (kids movies - during holidays - big audiences)
- Christmas blockbusters
- Competition on when movies are released on the same day
Reseach:
- Show the movies to particular groups
- In advance for posters etc and to spot mistakes
- Is it meeting the peoples expectations
- Listen to the comments
- Questionnaires
Budget:
- Make a high but suitable budget
Advertising:
- Advertising - TV, media, billboards, buses etc
- Promotions - Radios, award shows etc
Distribution - The campaign:
- Create a marketing campaign to make their movie stand out
- Trailer: Most important
Graphics/sound revealed to the audience
Teaser trailer - before production
Short trailer - in cinema watching another movie
Main trailer - on TV - Cast - Release Date
Thriller - Caption
Comedy - Sound
- Posters
- Magazines
- Bus shelters
Tracking film
Word of mouth - I.e. not having a good time watching the film - the word is out and business has
bad reviews
Opening weekend - more money so it's successful
Exhibition:
- Multiplex cinema
- Cinema Location: If people like movies they don't mind travelling to them
- 3D Digital Cinema
Out of home entertainment experience
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