- Stereotypes are characters in a media text who are "types rather than complex people.
- Stereotypes are often defined by their role such as "bad cop" or "nice old lady".
- Children's media texts often uses stereotypes so a young audience can identify quickly
with the characters.
- Stereotypes are usually negative representations, considered to be too reductive. Many
are considered offensive, such as a "drunken Irisman" or a "fanatical Muslim" or an "over
emotional woman".
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