Sunday, 10 February 2013

Hegemony


Hegemony
- Hegemony is the way in which those in power maintain their control. 
- Dominant ideologies are considered hegemonic; power is society is maintained by
constructing ideologies which are usually promoted by the mass media. 
Examples of hegemonic values
- The police are always right 
- It is important to be slim 
- A money is a desirable status symbol 
- Mass immigration is undesirable 
- The poor are lazy and deserve their hardship 
- Men are better drivers than women 
- It is important to wear fashionable clothes 

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